who we are

      people first we believe the best chance of a venture achieving authentic and lasting success comes from supporting the unique identity and vision of its people.​ As a collective of successful founders who have personally experienced the peaks and valleys of entrepreneurship, we truly empathize with the unique challenges founders face. Whilst we passionately support the pursuit of ambitious goals, we also believe entrepreneurship has become societally glorified and many of the inherent opportunity costs and obstacles are not adequately publicized to first time founders. ​We therefore ensure a fundamental component of our approach to investment and advisory is robust support through the inevitable challenges our founders face. ​​

our difference

Built to Last   the quality of advice an early-stage startup receives, and its resulting ability to optimize execution and time its pivots, is ultimately the difference between success and failure.  ​This is why we exclusively operate in verticals in which we can provide a genuine value-add to founders.  For Logos-Ikigai, it's a non-negotiable condition for our advisors and strategic partners to have either founded their own venture, or have worked in their chosen field for a decade.   ​In the age of the 'mile wide, inch deep' generalist, our strategic approach makes a significant compounding difference over the lifetime of the venture, as all advice and capital deployment decisions are from a place of deep sector expertise.